Break on Through with Sales

By November 20, 2013 Blog

“I love making products and working with great people. I have a lot to offer but I hate selling. I need money. I don’t want my company to flame out. How do I figure out how to sell something and make money without being a slimy salesman?” Sound like someone you know?

Does the thought of having to sell your own work make you feel like a skeevy crack dealer? Yup, that’s the way lots of start up founders feel about the sales process. In here lies the dilemma: You as the company’s founder are at the start, the only sales person. You also are your best sales person. So as with all truths, there’s a paradox at the center.

Want to bust out of this dualistic thinking around sales but you just don’t know how? Here a few things to think about:

1. Are you making a product or offering a service to “get over’ on someone? (hint: the answer is: 96% of the time is no. Only 4% of the population are narcissists or sociopaths. The rest of us don’t really do stuff like this).

2. Do you want to make a good living and are willing to work at your product or service so that your clients and customers are happy and satisfied? (if you do, then you’ll sell something and get duly rewarded for it).

3. Do you think the universe is abundant and that the world is filled with everything? (and if so, could your world be filled with people who want to buy what you have to offer?).

Ok, you know I don’t like things like “tip of the week” type of deals because they’re just a band-aid without a context, so here’s what I want you to take away from this: That an authentic and genuine approach towards connecting with people who can benefit from your product or service is a sure fire way to remove the slimy and instead vault you into the stratosphere with sincerity and sales.

Like what you’re hearing in this post? Want to join me for a course designed around selling authentically?Join me for Biz Dev 2 Sales on October 22 in NYC. Not just for old people who want to eat at 5pm, we’ve got an Early Bird Special just for you and only available only through this email newsletter. Buy your ticket now for $65 and save $34 by purchasing your spot in this course by October 11. After October 11, all ticket prices rise to $99.

FutureLAB courses are designed for smart savvy people who are building their own small businesses to take advantage of great market opportunities while living their dream—You’re a lifestyle entrepreneur and you’ve got dreams. We’re FutureLAB Media and we have Mad Skills. Together = amazing

Best of Everything,
Lisa

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