Bold, Inventive, Fearless
We spark a world of Audacity

Take your business to the next level

You hear this statistic all the time–9 out of 10 businesses fail.  Well, we got tired of hearing that and decided to do something about it.  So we created Audacity.  Part classroom, part dojo, part community, with guided reviews of your business objectives.  Think of it as your personal Executive MBA while you are building your company.

Specifically designed for companies with revenues of $500,000 and upward, Audacity helps CEOs travel the path from early success to achievement.  Audacity helps leaders and companies to strategize, plan and achieve while acquiring requisite skills and mindset to move from uncertainty to achievement.

Audacity is where there is real life training for CEOs in helping them build their business. Yes, there’s lots of trainings out there but not a lot written by award winning entrepreneurs who grew a business from the kitchen table vision to being one of the fastest growing companies in America. It’s this experience, knowledge and expertise that built the Audacity curriculum.

Practice leads to business results.

Audacity includes 12 hours of in-person teaching in our classroom in Manhattan, NY.   Research has proven that classroom teaching alone is not enough so we added the training and ongoing coaching required to bring the strategy to planning and the planning to executing producing the results that you and your organization envision.

Just like having a trainer at the gym, with Audacity Achievement you get 60 hours of Audacity dojos over a 12 month period to make sure you stay your course.  In the dojos you are supported by your classmates and guided by the Audacity Facilitator. Yes, you can call her coach and we insist that you use her.  At mid- year we give you a boost with an in-depth business review session.  You might need to recalibrate your plans and goals — especially if you are over-achieving.

Want to take a test drive first before committing to the whole program? Not a problem. We have created the Audacity Foundations option so that you can experience the Sh*FT Method TM that helps transform goals from daunting to achievable and a dojo session to keep your business moving in the right direction.  We also let qualified participants into this concentrated course. Call us to see if you qualify.

Audacity FAQ’s

Who is Audacity designed for?

Leaders looking to improve, expand, or reinvent their current business. Audacity works with companies who are committed to bringing their business achievements to the next level and know that there’s a connection between learning, doing, reporting and results accountability. Audacity is designed to work with these kinds of leaders.

Who Delivers Audacity?

Lisa Hendrickson is a serial entrepreneur who has lived an immersive life around start-up ventures. She was the COO of HCC, an innovative luxury brand that grew to be one of the fastest growing companies in America, and Director of Strategy at Scient, the iconic San Francisco dotcom consultancy.

Career highlights Include:

    • Inc 5000 and GrowCo Featured Speaker (2015)
    • COO of the 43rd fastest growing inner city company in America in 2009
    • ICIC 100 CEO Forum Training with Michael Porter at the Harvard Business School
    • Corporate Award Winner: The Clinton Foundation
    • Adjunct Professor @ SUNY’s FIT
    • Speaker and Guest Lecturer: Fordham, Pratt Institute and CW Post


“Participating in Audacity has given me tremendous momentum in planning for my company’s growth and diversification. Lisa breaks down big business strategies and principles into small, digestible components that make problem solving for business growth very simple and very realistic. The accountability mechanisms built into the program don’t allow you to fall off track with setting and achieving your goals, and the peer interaction and collaboration that takes place organically in the relaxed setting of the sessions is undeniably one of my favorite parts.”

Brian Hatchitt, CMP, Director of Business Development & Brand Management

I joined Audacity for a number of reasons. First, because I knew that I wanted to change the way I was approaching running my business. I needed to get serious about turning it into the kind of business that I knew it could be and that would allow me to sell it someday. Next, I also knew that after 20 years, it was time for a major rebrand and a huge kick in the butt for my company. I wasn’t sure how to do all that, but I definitely knew that Lisa DID know how. Which leads me to the last reason for joining Audacity… Lisa Hendrickson is one of the smartest, most accomplished, high achieving women I’ve ever known. When she told me about this program, and the fact that she was offering it in my own backyard of ABQ, I knew that I had to be part of it. So far, I’ve learned so much more than I imagined I would in this short of a time! Lisa presents complex material in a manner that is completely approachable and then helps us figure out how to apply it to our businesses. I’d say if you have a business, even a successful one, take Lisa’s Audacity program. It will help you take your business dreams from “what if” to a “done deal!”.  Thanks Lisa!

Terri Jenkins, President, W3PR–A Digital Agency

 “I am engaged in a critical phase of my business launch and Audacity has been a significant aid as I envision the future. It has helped me maintain a focus that enables me to get more done in less time. Each week, the Audacity experience continues to be an exceptional resource.”

Lorraine Ell, President, Excellat Consulting

One of my biggest challenges has been harnessing all my ideas, and keeping on-target, rather than chasing the next shiny object. Audacity is helping me organize and formulate my business goals, as well as giving me very practical steps for execution. Lisa is giving me new ways of viewing both the hurdles and opportunities in front of me.

Kate Stalter, President, Making Better Money Decisions